Introduction
What makes this book different
from other books on real estate letters? Simple, these are farming letters
-- not letters that cover all aspects of your business. Other real estate
books may have a few letters on farming, but none is devoted exclusively to
what is arguably the largest challenge facing any real estate professional.
Our letters are not gimmicky or short notes -- they are lengthy, well-reasoned
letters based on proven direct marketing principles. Together, we have more
than 40 years of direct marketing experience and we know what works.
Other real estate books are full of letters for obscure situations. This one isn't!
But this book is more than sample real estate letters. It takes you step-by-step through choosing a farm, setting up a regular marketing schedule, what to include in your pieces, and even money saving suggestions on printing and mailing.
How To Farm $uccessfully--By Mail has one purpose: To help you get listings from a group of people you cultivate over time.
"Time" means longer than six months. That's how long the marketing program outlined in this book should be in place before you see results. You can expect consistent results. Just stick to a regular marketing schedule.
Start now by taking your first step: Ordering this book.