Table of Contents

  1. How To Choose and Organize Your Farm
  2. Farming -- What is it?
    1. Sizing up your farm -- A two-week plan for organizing your farm
    2. Staking out your farm
  3. How To Write Your Own Winning Farm Letters
    1. Elements of a direct mail farm package
    2. How to write winning sales copy
    3. How to write a winning sales letter
    4. Starting your sales letter
    5. Opening your sales letter
    6. Keep your letters flowing
    7. Your sales letter's winning close
  4. Sample Direct Mail Farm Letters
    1. Farming by mail -- sample letters
  5. How To Create A Farm Newsletter
    1. All About Newsletters
  6. How To Produce a Successful Mailing
    1. Producing Your Mailing
    2. The U.S. Postal Service
    3. Wrapping things up
  7. References
  8. Appendices
    1. Farm Worksheet
    2. USPS Regulations
  9. Index