In today's competitive real estate sales market, the key to getting ahead and staying ahead is targeting your professional services. And that's what real estate farming is all about! This book is the most complete, comprehensive volume of how to farm by mail. Written exclusively for real estate professionals, How To Farm Successfully--By Mail teaches you how to cultivate your farm area and increase your listings, sales--and commissions!
Step by step, this book explains how you can apply proven direct marketing principles to your real estate farm.

• Create and maintain your farm mailing lists
• Publish power-packed newsletters
• Write top-notch sales letters from "dear Neighbor" to the P.S.
• Farm FSBO's, renters, investors and absentee owners
• Produce, Print, and newsletters
• Track the results of all your farm mailings
• Save money on postage, printing and mailing costs
• Includes over 40 sample farm letters you can use right away!
• And much, much more!